Exile is a conceptual candle brand rooted in serenity and memory. This fictitious artisanal brand was created as part of an exploration in packaging design and visual identity, blending symbolism and product storytelling. Inspired by the Proustian phenomenon — where scent evokes vivid emotional memories — Exile explores the power of olfactory triggers through thoughtful candle design and custom illustrated labels. Designed to evoke calm, it demonstrates how product packaging can carry both aesthetic and emotional impact.

The goal of the logo was to visually encapsulate the brand’s three key elements: a personal story (symbolizing memory), a specific place (how memory acts as a time machine), and a flame (evoking warmth and comfort). Designed as a custom logo for an artisanal brand, the Exile logo reflects the emotional power of scent and memory.

The name “Exile” suggests a refuge in a safe space, while the fluid shapes reinforce themes of daydreaming and relaxation. The hand-drawn typography was created to align with the brand’s intimate and personal storytelling, enhancing its narrative and emotional connection with customers.

The next step was the packaging design. Rather than using complex figurative illustrations, I chose to create custom, seamless repeating patterns in soft, calming colors. This approach to packaging design enhances the sensory experience, visually evoking tranquility and warmth, while maintaining a minimalist yet meaningful aesthetic.